Proven Exposure for Sportsbooks

Placing your sports betting brand on the minds of millions.

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Our Results

We maximize earned media and increase website ranking with proven PR practices.
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Our Reputation

Best Sports Betting Public Relations Agency

We know we’re only as good as our leader, and Scott Cooley is a respected voice and trusted resource in the sports betting industry.

Cooley’s experience in the sports betting space will become increasingly valuable as the landscape evolves over the next several years. He’s worked with some of the biggest players in the industry, and he is well connected in sports media. Cooley has a knack for highlighting the types of betting odds and information that sparks the interest of the media and general public.

David Purdum

Scott Cooley is the most effective, most helpful PR person I’ve ever worked with, and I’ve dealt with hundreds over the course of my career. Smart and classy, he knows how to get his clients the exposure they crave while ably serving the media’s needs. He responds instantly to requests. He shows total command of the subject matter. He makes his clients, as well as the media that rely on him, look good.

Larry Hartstein
CBS Sports

Our Reality

We have more than a decade of experience working with some of the world’s most recognized gaming companies.

As the sports betting landscape in the United States is rapidly evolving, you have you adjust your marketing approach as quickly as the odds move. Industry newcomers that fail to align themselves with seasoned sportsbook professionals will make costly mistakes.

Cool Media PR is the best public relations agency that has been specializing in the gambling industry since the beginning. Results are what we deliver, so contact us in order to grow your brand and maximize your investment.


Cool Media PR is a full-service PR agency that is trusted by gaming companies around the globe. Specializing in sports betting, Cool Media PR is recognized as an industry leader for creating newsworthy odds and props. 


Cool Media PR has generated thousands of mentions for its clients, which have led to an increase in search rankings, brand exposure and millions of impressions. Links from major media outlets is what Google adores, and that is what Cool Media PR delivers.


Cool Media PR is lauded for its ability to conceive unique prop bets the media devours, but this sports-focused public relations company offers much more. Copywriting, content creation and odds consultancy are just a few of the services provided by Cool Media PR.


Gambling is a niche sector of the sports market, and because of that the personnel that work within it become familiar with their peers. Cool Media PR and its founder bring confirmed credibility from their colleagues in a cut-throat gaming community.


With Cool Media PR, there are no industry secrets, only communication and results. Cool Media PR always makes press releases and promotional material available to the public so its sports betting clients enjoy full transparency.


Cool Media PR understands that sports news can break any moment so it is always prepared to disseminate betting odds and information. The sports world never stops, and Cool Media PR operates 24 hours a day, 365 days a year. 

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