Cool Media PR is recognized as an industry leader for creating newsworthy odds and props.
Cool Media PR was founded by Scott Cooley, a veteran of the sports media industry who has worked in journalism, public relations, digital content, marketing, promotions and more.
Cooley has worked in the gaming industry for more than 10 years. He has worked closely with sportsbooks to ensure odds are timely, consistent and publicized. Cooley has conceived a plethora of props that have become industry standard. His props and PR contributions have seen him featured in major media outlets such as the New York Times, NPR, Forbes, ESPN, FOX, CBS and NBC.
Cooley has also served as the Content Director for multiple sports betting properties. Previously, Cooley covered outdoor sports for ESPN. He also worked as an editor and columnist at Covers.com (Gracenote Sports), covered Stanford football for Scout.com (CBS Sports) and was the Media Relations Director for the San Jose SaberCats arena football franchise.
Cooley graduated from Hendrix College with a B.A. in Economics and Business.